AJEN x PLINIUS
Sustainability in hospitality, and at home is a journey, not a destination. At Plinius, we are dedicated to making meaningful changes and supporting our community in doing the same—because even the smallest choices can have a lasting impact. That’s why we’ve partnered with Ajen!
Give-away!
We’re excited to offer our Plinius community the chance to try Ajen refill products and their signature bottles in the most fun and wonderfully fragrant way! With every Plinius Holiday Villa booking, you will receive a Free Hand Wash Starter Set! We hope to inspire everyone to make the switch. Sustainability and luxury can go hand in hand.
Additionally, we have a very special hospitality offer for the owners of the Plinius Holiday Home and Little Gems. It is an exclusive opportunity to switch to refillable products, making sustainable choices easier than ever. (contact us for more information)
AJEN: Inviting Nature In
In the heart of the Netherlands, Ajen was born from a simple yet powerful idea—to bring nature into everyday rituals. With thoughtfully crafted home and body care, Ajen blends the essence of the wild with uplifting scents, offering a kinder routine inspired by nature.
Let Nature In
Nature has a way of grounding us, reminding us to slow down and connect with the world around us. The rustling of leaves, the scent of blooming flowers, the feeling of bare feet on soft earth—these small, fleeting moments bring a sense of calm. But nature does more than soothe the soul; it nourishes, purifies, and restores.
Harnessing this power, Ajen has created a collection of personal and home care essentials infused with active botanicals. Each product is designed to elevate daily rituals, offering moments of tranquility in an otherwise fast-paced world.
Crafted to Last
Nature follows a perfect rhythm—an endless cycle of renewal, with no waste, only rebirth. Ajen takes inspiration from this process, introducing the infinite bottle, designed to be refilled and used time and time again. Meant to be a cherished part of any home, it is a piece of quiet luxury—practical, beautiful, and made to last.
Ajen’s refill pouches, made from recyclable mono-materials, fit neatly into any mailbox, reducing plastic waste by up to 70%. With subscriptions and custom sets available, sustainable choices become effortless—seamlessly integrating into daily routines.
The Visionaries Behind Ajen
After revolutionizing the way people cook at home and enjoy fresh flowers, Maartje and Patrick set out on a new mission—to bring sustainability and beauty into personal care. They saw an opportunity to create products that were luxurious yet responsible, effective yet gentle, and as stylish as they were sustainable.
Partnering with a historic Frisian soap factory, expert perfumers, and a dedicated design team, they set out to create a collection that redefined the industry. Every element was carefully considered—from fragrance to foaminess, texture to sustainability. They scoured meadows, woodlands, and botanical gardens to source the finest natural ingredients, ensuring each product would uplift, nourish, and restore.
The result? Ajen—a brand that proves sustainability and luxury can go hand in hand.
A New Standard in Sustainable Care
For Ajen, sustainability is more than a commitment—it’s a responsibility. True luxury isn’t just about indulgence; it’s about making choices that respect both people and the planet.
“Inspired by the beauty of nature, we feel a deep responsibility to adopt the finest sustainable production techniques, materials, and processes. It’s simply our duty.”
— Maartje Frederiks, Founder
With Ajen, sustainability isn’t a compromise—it’s an invitation to live beautifully, consciously, and in harmony with nature.
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