Plinius LifeStyle | Ajen
At Plinius, our travels through Italy are about more than discovering beautiful places to stay. Along the way, we also visit local workshops, meet independent makers and discover brands whose work and ideas we fall in love with. Through the Plinius LifeStyle Collection, we'd love to share some of these discoveries with you.
For this edition, we introduce Ajen; botanical home and body care
I first came across Ajen through my sister-in-law Florence, who had it in her bathroom. I loved the scent and, naturally, wanted to know more about the brand. What I discovered was a philosophy I could relate to.
For years, I've been trying to convince friends and family to switch to refillable products. It simply makes so much sense to me, especially when the bottles are beautifully designed. Why replace something when you can refill it and keep using it?
Bringing Refillable Products Into Hospitality
We've already introduced Ajen to some of our property owners, and it's so nice to see several of them embracing the idea and making the switch.
When we think about the Plinius Collection, we like the idea of sustainability being part of the everyday experience, rather than something that requires extra effort. Bathrooms are a good place to start. Ajen's refillable bottles look nice in a bathroom, while the larger 5-litre refill containers make practical sense for property owners and housekeeping teams. They offer an easy way to keep the bottles topped up without having to replace them each time.
For us, it's these kinds of small, practical changes that make a difference over time.
Discover Ajen
A note on our selection: Every maker featured in The Plinius LifeStyle Collection is independently selected because we love what they do and believe in what they are creating. These are personal recommendations, not paid placements. We simply want to share the brands and people we come across on our travels and think deserve to be discovered.
Photo Credits: @linderozis and @katiejameson
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