Plinius LifeStyle | Ajen
The choices we make every day quietly shape the places we live in.
The objects we surround ourselves with. The materials we choose. The rituals we repeat without thinking.
True luxury is not only about beauty. It is also about intention.
The Plinius LifeStyle is our ongoing collection of makers, objects and rituals that embody a slower, more thoughtful way of living.
For this edition, we discovered Ajen; a fragrance and body care brand that proves sustainability and beauty can exist together.
A Different Kind of Luxury
There are certain details that immediately define how a place feels.
The softness of linen sheets. The warmth of natural materials. The scent that welcomes you when you enter a room.
In a beautiful home, every detail matters.
At Plinius, we have always believed that hospitality is found in these small moments; the thoughtful choices that make a guest feel cared for.
But we also believe that the future of hospitality lies in making better choices without compromising on experience.
This is what drew us to Ajen.
A brand that understands that luxury does not need to come in single-use packaging. That beautiful rituals can also be more conscious.
Discovering Ajen
Our first introduction to Ajen came through my sister-in-law, Florence.
At first, it was the fragrance that caught my attention, that immediate feeling when a scent creates an atmosphere and transforms an everyday moment.
But what truly resonated was the philosophy behind the brand.
For years, I had been trying to convince friends and family to embrace refill products. Not because of a trend, but because it simply made sense: why replace something that can be beautifully refilled and reused?
Discovering Ajen felt like finding a brand that shared this belief.
A brand that had taken something as simple as hand soap and body care and reconsidered the entire experience around it.
Why We Chose Them
There are countless beautiful bathroom products.
What makes Ajen different is the way beauty, quality and conscious design come together.
The first thing you notice is the experience itself: the refined fragrances, the elegant simplicity of the bottles, and the feeling of turning an everyday ritual into something more considered.
Behind this sensory experience is a thoughtful approach to ingredients and longevity. Ajen creates products inspired by nature, using carefully selected botanical extracts and formulations designed for everyday use.
The refill system is what completes the philosophy. Rather than replacing beautiful bottles again and again, Ajen allows these rituals to continue in a more considered way.
This feels deeply aligned with the Plinius world.
The homes we feature are defined by thoughtful details: linen that feels beautiful against the skin, ceramics that tell a story, and bathrooms where even the simplest moments feel intentional.
Because true luxury is not about excess.
It is about choosing well.
Bringing the Refill Revolution Into Hospitality
When we think about the Plinius Collection, we imagine homes where sustainability does not feel like a compromise.
Instead, it becomes part of the experience.
This is why Ajen immediately felt like such a natural fit for our properties.
The refill format is not only a more conscious choice; it is also practical for hospitality.
The larger (5 L) refill containers make it easier for housekeeping teams to maintain beautifully presented bathrooms while reducing unnecessary waste.
We have already started introducing Ajen to some of our property owners, and we are delighted to see several joining the refill movement.
For us, this is where real change happens.
Not through perfection, but through small choices repeated every day.
The Philosophy
Ajen represents a philosophy we believe in deeply.
That beauty and responsibility do not need to exist separately.
That everyday objects deserve thoughtful design.
That the things we use most often should be created with intention.
It reflects the values we look for in every Plinius discovery:
Considered design.
Respect for resources.
A slower, more meaningful approach to everyday life.
Discover Ajen
For those who believe that beautiful living is also about making better choices, Ajen is a brand worth discovering.
A reminder that even the smallest daily rituals can become more intentional.
Every maker featured in The Plinius LifeStyle Collection is independently selected because their work reflects the values we believe make a place truly memorable: craftsmanship, authenticity, timeless design and a slower way of living.
Photo Credits: @linderozis
Photos taken at Plinius Holiday Villa: No. 001, No. 005 and No. 088
All articles