Sweet Life Society

After visiting the Serafina Quota we were inspired.  Listing the magical houses of Serafina on the Plinius website is not fully doing it justice. We felt we had to do more to really get across what a truly inspirational place this is and hopefully inspire others to get creative! We have therefore dedicated a weekly article on the different initiatives and workshops in order to inspire others. The third article in this series: “Sweet Life Society” 

“We have been so lucky to have the Sweet Life Society as Artists in Residence at Dogliani Castello. After a five-day intensive creative phase, the entire crew has been entirely focused on the pre-production of their upcoming album. Fans eagerly anticipate the release of this highly anticipated album and can't wait to hear the new sounds the band has been cooking up. ~ Yvonne 

The Sweet Life Society musical project was born in 2009 with a partnership between two producers from Sabaudia and Piedmont; Gabriele Concas and Matteo Marini. In 2013 a cast contract with Warner Music Group was signed for the release of the first album, Swing Circus, which saw the light in the summer of 2014 and through which the project takes its sound on tour in the United States and Canada, with an exclusive audiovisual concept.

The band presents three albums and boasts participation in prestigious festivals and venues such as Glastonbury, Eurosonic, Bestival, Lovebox, Wilderness, Latitude, Boomtown, Fusion, Lowlands, Paradiso Amsterdam, Village Underground London, and many others.

The Sweet Life Faktory has organized numerous cultural and musical events across multiple regions of Italy, including Turin, Milan, Genoa, Rome, Ferrara, and Parma, establishing itself as a leading creator of immersive experiences. With a sizable attendance at each event and a devoted following across the country, Faktory events are distinguished by their extensive network of collaborations that bring together diverse experts in wellness, music, entertainment, and beyond.

Studio Albums:  SWING CIRCUS (2014) [Warner Music] | ANTIQUE BEATS (2018) [Black Seed Records] | MANIFESTO! (2019) [Black Seed Records]

singles: DIBILIDONG (2010) [Wagram] | BAM BAM (2011) [Agogo Records] | MY SOUND (2012) [Egea Music] | PRIMA DI OGNI PRIMA (2014) [Warner] | HARD ON (2017) [Egea Music] | YOU KNOW WHY (2018) [Black Seed Records]

Festivals/ Clubs Highlights: Glastonbury (UK), Bestival (UK), Lovebox (UK), Wilderness (UK), Latitude (UK), Boomtown Fair (UK), Eurosonic (NL), Lowlands (NL), Fusion Festival (DE), Goaboa (IT), Flowers festilval (IT), Village Underground ( London – UK ), Paradiso ( Amsterdam – NL ) and many others…..

*www.sweetlifefactory.com | Instagram: @the_sweet_life_society

Related properties:  Plinius No. 030, Plinius  No. 033 and Plinius No. 023 

Related Articles:  Serafina Quota |  The Magical Houses of Serafina| Letterpress printing workshop |

Related Travel Guide: Serafina Guide